Hire a Filipino Lead Manager
Stop losing leads. Start owning them.
A Lead Manager owns the pipeline between "lead came in" and "agent showed up at the appointment." They route, nurture, score, and report — so leads stop leaking and your agents only see opportunities that are ready to convert.
Book Your Free Strategy CallA Lead Manager's Core Responsibilities
Lead Routing & Assignment
Every new lead is routed to the right agent within minutes — based on territory, price band, lead source, and agent capacity. No more leads sitting unassigned for hours while a competitor calls them.
Follow-up Cadence Ownership
Owns and operates the multi-touch sequences (call, text, email) that keep leads warm. Watches who's responding, who's gone cold, and adjusts cadence by source and stage.
Lead Scoring & Triage
Hot, warm, cold — every lead gets a defensible label. Hot leads get an instant agent ping. Warm leads get nurture. Cold leads get long-cycle drips. Your agents stop wasting time on dead pipeline.
CRM Hygiene & Data Quality
Dedupes contacts, fixes broken phone numbers, fills in missing fields, archives stale leads. A clean CRM is the foundation of every other system — and most teams have a swamp.
Source-of-Truth Reporting
Weekly dashboards: leads in, leads contacted, response rate, appointment rate, source-by-source ROI. Stop guessing which lead source is actually paying off — your Lead Manager knows.
Handoff & Pipeline QA
Confirms agents acted on assignments. Flags stalled leads. Keeps everyone honest about what's actually happening in the pipeline — without your agents feeling micromanaged.
Tools They Master
Follow Up Boss, KvCORE, Sierra Interactive, BoomTown, Lofty, HubSpot, Salesforce, Zapier, Google Sheets
PHVA Lead Managers are trained to operate inside whatever stack you've already paid for. They build dashboards in your CRM, write Zapier automations to plug source leaks, and document SOPs as they go — so the pipeline keeps running even when they're on PTO.
Why hire a Lead Manager through PHVA
📊 Process-Minded by Default
Lead management is a process job, not a personality job. PHVA pre-screens for systems thinkers — people who get joy from a clean pipeline and a working dashboard. They build the operations your agents don't want to build.
🎓 PHVA Academy Trained
Every Lead Manager completes training on real estate pipeline mechanics, CRM hygiene, lead-source attribution, and US compliance basics (TCPA, DNC, SMS rules). They arrive ready to work, not ready to learn.
💰 Cost vs US Hire
A US-based Lead Manager runs $55–80K/year with benefits. A PHVA Lead Manager runs $1,500/month full-time, all-in — same role, same outputs, ~75% lower cost.
⏱️ Time-Zone Coverage
Most leads come in after 5pm and on weekends. Your PHVA Lead Manager can cover those hours so leads get a first-touch within minutes — not the next morning when they've already called your competitor.
📝 Documents Their Work
Every routing rule, every cadence, every dashboard formula gets documented. So when you grow the team, you don't start from zero — you scale a system.
✅ 30-Day Guarantee
If your Lead Manager isn't a fit in the first 30 days, we replace them at no charge. Most teams keep their first PHVA Lead Manager 18+ months — but the guarantee is there if you need it.
The real impact of a Lead Manager
30–40%
Avg lift in lead-to-appointment conversion within 60 days
<5 min
Typical first-touch time after a lead lands in your CRM
$18K
Annual full-time cost vs $55K+ for a US-based Lead Manager
"Our agents used to fight over leads. Now nobody fights, because every lead they get is already qualified, routed, and warmed up. Our team-wide lead-to-appointment rate went from 8% to 14% in 90 days." — Team Lead, 14-agent brokerage, Phoenix AZ
Pricing quick reference
Part-Time
$900
/month
Full-Time
$1,500
/month
Both include PHVA Academy training, Success Manager support, and our 30-day guarantee.
View Full Pricing & Details →Frequently asked questions
Most teams need both at scale. The ISA is the dialer; the Lead Manager is the operator. The ISA makes calls. The Lead Manager decides which leads the ISA calls, in what order, with which script, and reports on the result. Below ~150 new leads/month, one person can do both. Above that, split the role.
Only if you want. By default they manage everything downstream of the click — the CRM, the cadences, the assignments, the reporting. If you'd like them to also help with ad-level lead source ROI, that's a conversation we have during onboarding so the role scope is clear.
They work to a written routing rulebook that you approve in week 1. Agents see the rules; the Lead Manager enforces them. When a rule needs to change, it's a conversation, not a power struggle. Most teams report agents preferring this because they finally know what to expect.
They're trained on the basics — consent capture, DNC scrubbing, SMS opt-out flows, time-of-day call rules. We're not a law firm and you should run your specific cadences past your own counsel, but a PHVA Lead Manager won't introduce obvious compliance landmines.
Stop the lead leak.
15 minutes to talk pipeline. We'll tell you whether a Lead Manager is the right next hire — even if the answer is "not yet."
Book Your Free Strategy Call